Own the Intelligence
Behind Every Deal.
Audience Activator AI connects shopper intelligence, AI automation, communications, marketplace activity, and revenue operations into one unified platform — all governed by DealerOS, the command center behind everything.
The same intelligence layer works wherever every lead matters and every handoff needs context—not just one type of store.
The intelligence layer for
- Viewed F-150 XLT · 3rd visitnow
- Credit app started · subprime4m
- Income enriched · $84k HH11m
- AutoTrader click · VDP match22m
Disconnected systems are costing you deals.
The modern sales organization runs on a dozen tools that never share identity, intent, or history. Shoppers touch your site, your inbox, marketplace, and chat — and every handoff starts from zero.
Shoppers stay anonymous
Across web, phone, chat, and marketplace, most in-market buyers are never identified — even after multiple visits.
One buyer, six records
The same shopper fragments into duplicates. No shared identity, no vehicle context, no intent score.
You rent the relationship
Third-party leads and marketplace inquiries put someone else between you and buyers already on your site.
Reps work blind
No intent history, no next best action — just a name, a number, and another cold call.
- UnidentifiedWebsiteAnonymous session
Viewed 2022 Explorer XLT · no form
- No source contextCRMLead #4471
Duplicate · no vehicle tie-in
- Not matchedPhoneUnknown caller
Inbound call · no web history
- Third-party ownedMarketplaceNew inquiry
AutoTrader lead · no pixel match
- Lost on exitTrade toolGuest estimate
Trade range captured · no follow-up
- No historyWeb chatVisitor 88
Chat started · prior visits invisible
- Viewed F-150 XLT · 3rd visitnow
- Credit app started · subprime4m
- Income enriched · $84k HH11m
- AutoTrader click · VDP match22m
Every signal resolves to one shopper profile.
Audience Activator AI collapses the fragmented stack into a single, living profile — identity resolved, intent scored, and every interaction connected.
Identity resolved
Super Pixel connects anonymous activity to a single, real shopper.
Intent scored
Every signal rolls up into a live, explainable intent score.
Context unified
Web, phone, chat, marketplace, and trade in one timeline.
Action decided
The platform surfaces the next best action for every profile.
Built for modern sales teams—not one vertical.
Audience Activator AI is shopper intelligence infrastructure — identity, intent, AI engagement, and unified operations for teams where every lead matters and every handoff needs context. The same layer works wherever consultative selling meets digital demand.
Turn anonymous traffic into pipeline
Resolve who is on your site, score intent in real time, and surface the next best action before a lead goes cold.
Respond while intent is high
AI agents and automated follow-up keep conversations moving — so your team talks to buyers who are ready, not hours later.
One profile across every channel
Web, phone, chat, marketplace, and CRM history roll into a single living profile instead of restarting every handoff from zero.
Our deepest product workflows today power automotive retail — and the core platform applies wherever multi-channel shoppers need a faster, smarter response.
Audience Activator Intelligence
AudienceCore resolves and verifies identity at scale — continuous NCOA refresh, deterministic matching, and 65+ data points per profile. Intent Intelligence captures behavioral signal from 100B+ weekly intent events and 250B URLs processed per week, then grades and routes what matters.
Our deepest workflow modules today power automotive retail — the core data stack is built for any high-consideration sales motion.
Know exactly where your data comes from
We don't operate as a black box. AudienceCore and Intent Intelligence are sourced through privacy-first methods, with transparent documentation of origin.
AudienceCore identity graph
308M+ verified US consumer profiles with 65+ data points per person, 8B+ UID2 hashed email mappings, and 6× the industry-average graph density.
Verification infrastructure
$250K+ monthly NCOA refresh across the full database, 10M+ emails verified daily, and 70–90% verification rate across online, offline skip-trace, and public data layers.
Intent Intelligence capture
Super Pixel and the behavioral intent feed process 250B URLs per week and 100B+ weekly intent signals — scroll depth, engagement, return visits, and cross-domain research behavior.
AudienceCore + Intent Intelligence. One activation layer.
We don't just tell you who shoppers are — Intent Intelligence shows what they're actively researching in real time, AudienceCore verifies who they are, and both route the next action across your stack.
AudienceCore resolution
Resolve shoppers to verified profiles with 60%+ true match rates, 80%+ ad platform match rates on UID2 HEMs, and 95%+ database accuracy.
Intent Intelligence scoring
Grade intent across 28 features in 6 groups — 50K+ pre-built segments and daily model rescoring, not static quarterly lists.
Omnichannel activation
Push ranked audiences to Meta, Google, LinkedIn, programmatic, CRM, CDPs, and DealerOS products — one intelligence layer, deploy everywhere.
Why our data works better
Freshness
Daily signal ingestion with full-database NCOA refresh every 30 days — 10M+ emails verified daily and full email verification cycles every 2–3 months.
Depth
65+ enriched attributes per profile — demographics, firmographics, geography, behaviors, and live intent signals refreshed for activation.
Signal quality
28 scoring features across 6 groups with Grade A–D grading — low-confidence Grade D signals filtered before audiences are delivered.
Accuracy
95%+ database accuracy with deterministic email and phone matching — transparent sourcing, not probabilistic IP-only guessing.
Compliance isn't an afterthought — it's built into the architecture. Deterministic matching, enforced retention limits, and opt-out mechanisms on every dataset.
- SOC 2 tested platform
- CCPA & GDPR compliant processing
- Deterministic email & phone matching
- Opt-out built into every dataset
One command center. Every capability.
Nothing is siloed — and nothing is sold à la carte. One software license gives you the full stack; your data powers it, with Audience Activator intelligence data available separately when you want more.
Connected capabilities
An infrastructure layer, not another tool.
Signals flow up from every source, through identity and intelligence, into DealerOS — the command center where every capability runs as one operating system. Nothing siloed.
Sources & Signals
Every touchpoint, captured
Identity & Intelligence
Resolve · score · decide
DealerOS · Command Center
The unified backend — every capability, one operating system
One software license. Your data. Our data optional.
This is a single software and data license — not a menu of point tools. Dealers get access to the full platform for one price, bring their own data to power it, and can add Audience Activator intelligence data separately when they want more.
Renting leads & point tools
- A separate vendor contract for every capability
- A third party owns the buyer relationship
- Shopper data disappears on logout
- Data locked inside someone else's platform
- Opaque, black-box lead scoring
One license. Full platform.
- One software license — every product in the ecosystem
- Your data powers the stack (CRM, DMS, pixel, feeds)
- Audience Activator data offered separately, not required
- Every signal retained and connected in your graph
- One command center for every capability
One price unlocks the full Audience Activator AI stack — command center, engagement, marketplace, trade, acquisition, and finance capabilities together. No per-product upsell maze.
Dealers run on their own CRM, DMS, pixel, and traffic data by default. Audience Activator intelligence data — intent scoring, identity resolution, enriched audiences — is offered separately when you want it layered on top.
One license, all software
DealerOS, BDC Copilot, Super Pixel, Marketplace Copilot, Trade Copilot, and every connected product — one software license, not a stack of separate contracts.
Bring your own data
Power the platform with your CRM, DMS, website traffic, marketplace feeds, and operational data — the intelligence runs on what you already have.
Our data, optional
Audience Activator intent and identity data is a separate offering when you want enriched signal beyond your first-party sources.
Own your operations
DealerOS is the command center behind everything — one backend governing every product, workflow, and rooftop.
Intelligence that shows up in the numbers.
When identity, intent, and activation run on one layer, performance compounds across every channel and rooftop.
Representative results across deploying rooftops.
More traffic becomes pipeline
Identity resolution converts anonymous visitors into known, workable opportunities.
Every rep works with full context
Intent, history, and next best action travel with the shopper into every conversation.
One source of truth across rooftops
Operations, reporting, and governance unify on a single intelligence layer.
Common questions
How the platform is licensed, how your data fits in, and how to get started.
What is Audience Activator AI?
Audience Activator AI is shopper intelligence infrastructure — a unified platform that connects identity resolution, intent scoring, AI engagement, and sales operations. Everything runs through DealerOS, the command center behind the stack.
Is this one software license or separate products?
One software license unlocks the full platform — DealerOS, BDC Copilot, Super Pixel, Marketplace Copilot, Trade Copilot, Buyer Center AI, We Finance USA, and every connected capability. You are not buying a separate contract for each tool.
Do I need Audience Activator data, or can I use my own?
You bring your own data to power the platform — CRM, DMS, website traffic, marketplace feeds, and operational records. Audience Activator intent and identity data is offered separately when you want enriched signal layered on top of your first-party sources.
Who is Audience Activator AI built for?
Teams with consultative, multi-channel sales — where speed-to-lead, shopper context, and unified follow-up matter. If your buyers research online, talk to your team across channels, and expect a coherent next step, the platform is built for how you sell.
Do you only work with car dealers?
No. The core platform — identity, intent, AI engagement, and unified operations — is industry-agnostic. Our deepest workflow modules today are built around automotive retail; the same intelligence layer applies wherever in-market shoppers need a faster, smarter response.
How does Audience Activator AI connect to my CRM?
Products across the platform export structured leads, shopper context, and intent signal into your CRM workflow — including ADF/XML handoffs, verified contact capture, and desk-ready payloads from trade and marketplace flows.
How do I see the platform?
Request a demo or book a call from the homepage. We walk through your use case — traffic sources, lead response, automation, and command-center operations — on a live walkthrough.
Own the Intelligence
Behind Every Deal.
Request a walkthrough or book time directly — see how Audience Activator AI unifies shopper intelligence, automation, and operations into one platform.
Request a demo
One license, full platform. Tell us about your business and we'll tailor the walkthrough to your priorities.
Book a call
Pick a time that works — we'll walk through the platform live.
Intent · Identity · Activation