Own the Intelligence
Behind Every Deal.
Audience Activator AI connects shopper intelligence, AI automation, communications, marketplace activity, trade engagement, and dealership operations into one unified platform — all governed by DealerOS, the command center behind everything.
The intelligence layer for
- Viewed F-150 XLT · 3rd visitnow
- Credit app started · subprime4m
- Income enriched · $84k HH11m
- AutoTrader click · VDP match22m
Disconnected systems are costing you deals.
The modern dealership runs on a dozen tools that never share identity, intent, or history. Shoppers touch your site, your lot line, marketplace, and chat — and every handoff starts from zero.
Shoppers stay anonymous
Across web, phone, chat, and marketplace, most in-market buyers are never identified — even after multiple visits.
One buyer, six records
The same shopper fragments into duplicates. No shared identity, no vehicle context, no intent score.
You rent the relationship
Third-party leads and marketplace inquiries put someone else between you and buyers already on your site.
Reps work blind
No intent history, no next best action — just a name, a number, and another cold call.
- UnidentifiedWebsiteAnonymous session
Viewed 2022 Explorer XLT · no form
- No source contextCRMLead #4471
Duplicate · no vehicle tie-in
- Not matchedPhoneUnknown caller
Inbound call · no web history
- Third-party ownedMarketplaceNew inquiry
AutoTrader lead · no pixel match
- Lost on exitTrade toolGuest estimate
Trade range captured · no follow-up
- No historyWeb chatVisitor 88
Chat started · prior visits invisible
- Viewed F-150 XLT · 3rd visitnow
- Credit app started · subprime4m
- Income enriched · $84k HH11m
- AutoTrader click · VDP match22m
Every signal resolves to one shopper profile.
Audience Activator AI collapses the fragmented stack into a single, living profile — identity resolved, intent scored, and every interaction connected.
Identity resolved
Super Pixel connects anonymous activity to a single, real shopper.
Intent scored
Every signal rolls up into a live, explainable intent score.
Context unified
Web, phone, chat, marketplace, and trade in one timeline.
Action decided
The platform surfaces the next best action for every profile.
Audience Activator Intelligence
Our proprietary Intent Engine unifies 40+ consumer data sources — cleaning, scoring, and activating fresh in-market shopper signal across every rooftop, channel, and product in the platform.
Know exactly where your data comes from
We don't operate as a black box. Every dataset in the Intent Engine is sourced through privacy-first methods, with transparent documentation of origin.
Online opt-in sources
Verified consumer consent from surveys, registrations, and preference centers — privacy-first, documented origin.
Offline verified data
Trusted records from public and private sources, including property, vehicle, and household data that dealers can activate.
Pixel intelligence
First-party data from your website and marketplace traffic, enriched with behavioral, demographic, and intent signals.
40+ data sources. One unified platform.
We don't just tell you who shoppers are — we show you what they're actively researching and shopping for in real time, then route the next action across your stack.
Precision audience builder
Access 60+ billion behavioral signals weekly to model hyper-targeted in-market shopper audiences for your rooftops.
Visitor identity tracker
Super Pixel and lightweight identity resolution typically match 30–60% of anonymous site visitors to verified profiles for re-engagement.
Omnichannel activator
Push audiences to Meta, Google, programmatic, CRM, and marketing automation with pre-built connectors — one login, deploy everywhere.
Why our data works better
Freshness
Daily updates with real-time signal ingestion — refreshed for activation, not quarterly static lists.
Depth
Up to 100 enriched attributes per profile: demographics, geography, behaviors, and live intent signals.
Visitor identity
Identify anonymous shoppers on your site and tie them to ranked follow-up in BDC Copilot and DealerOS.
Accuracy
95% deterministic match accuracy across multiple verified sources — transparent, not a black box.
Compliance isn't an afterthought — it's built into the architecture. Deterministic matching, enforced retention limits, and opt-out mechanisms on every dataset.
- SOC 2 tested platform
- CCPA & GDPR compliant processing
- Deterministic email & phone matching
- Opt-out built into every dataset
One command center. Every capability.
Nothing is siloed — and nothing is sold à la carte. One software license gives you the full stack; your data powers it, with Audience Activator intelligence data available separately when you want more.
Connected capabilities
An infrastructure layer, not another tool.
Signals flow up from every source, through identity and intelligence, into DealerOS — the command center where every capability runs as one operating system. Nothing siloed.
Sources & Signals
Every touchpoint, captured
Identity & Intelligence
Resolve · score · decide
DealerOS · Command Center
The unified backend — every capability, one operating system
One software license. Your data. Our data optional.
This is a single software and data license — not a menu of point tools. Dealers get access to the full platform for one price, bring their own data to power it, and can add Audience Activator intelligence data separately when they want more.
Renting leads & point tools
- A separate vendor contract for every capability
- A third party owns the buyer relationship
- Shopper data disappears on logout
- Data locked inside someone else's platform
- Opaque, black-box lead scoring
One license. Full platform.
- One software license — every product in the ecosystem
- Your data powers the stack (CRM, DMS, pixel, feeds)
- Audience Activator data offered separately, not required
- Every signal retained and connected in your graph
- One command center for every capability
One price unlocks the full Audience Activator AI stack — command center, engagement, marketplace, trade, acquisition, and finance capabilities together. No per-product upsell maze.
Dealers run on their own CRM, DMS, pixel, and traffic data by default. Audience Activator intelligence data — intent scoring, identity resolution, enriched audiences — is offered separately when you want it layered on top.
One license, all software
DealerOS, BDC Copilot, Super Pixel, Marketplace Copilot, Trade Copilot, and every connected product — one software license, not a stack of separate contracts.
Bring your own data
Power the platform with your CRM, DMS, website traffic, marketplace feeds, and operational data — the intelligence runs on what you already have.
Our data, optional
Audience Activator intent and identity data is a separate offering when you want enriched signal beyond your first-party sources.
Own your operations
DealerOS is the command center behind everything — one backend governing every product, workflow, and rooftop.
Intelligence that shows up in the numbers.
When identity, intent, and activation run on one layer, performance compounds across every channel and rooftop.
Representative results across deploying rooftops.
More traffic becomes pipeline
Identity resolution converts anonymous visitors into known, workable opportunities.
Every rep works with full context
Intent, history, and next best action travel with the shopper into every conversation.
One source of truth across rooftops
Operations, reporting, and governance unify on a single intelligence layer.
Common questions
How the platform is licensed, how your data fits in, and how to get started.
What is Audience Activator AI?
Audience Activator AI is dealer intelligence infrastructure — a unified platform that connects shopper identity, intent scoring, AI engagement, marketplace activity, trade workflows, and dealership operations. Everything runs through DealerOS, the command center behind the stack.
Is this one software license or separate products?
One software license unlocks the full platform — DealerOS, BDC Copilot, Super Pixel, Marketplace Copilot, Trade Copilot, Buyer Center AI, We Finance USA, and every connected capability. You are not buying a separate contract for each tool.
Do I need Audience Activator data, or can I use my own?
You bring your own data to power the platform — CRM, DMS, website traffic, marketplace feeds, and operational records. Audience Activator intent and identity data is offered separately when you want enriched signal layered on top of your first-party sources.
Who is Audience Activator AI built for?
The platform is built for automotive dealers and dealer groups that want to own their shopper intelligence, unify engagement across channels, and run operations from one command center instead of a stack of disconnected point tools.
How does Audience Activator AI connect to my CRM?
Products across the platform export structured leads, shopper context, and intent signal into your CRM workflow — including ADF/XML handoffs, verified contact capture, and desk-ready payloads from trade and marketplace flows.
How do I see the platform?
Request a demo or book a call from the homepage. We walk through your store's use case — traffic sources, BDC motion, marketplace, trade, and command-center operations — on a live walkthrough.
Own the Intelligence
Behind Every Deal.
Request a walkthrough or book time directly — see how Audience Activator AI unifies shopper intelligence, automation, and operations into one platform.
Request a demo
One license, full platform. Tell us about your store and we'll tailor the walkthrough to your priorities.
Book a call
Pick a time that works — we'll walk through the platform live.
Intent · Identity · Activation