Audience Activator AI
Dealer Intelligence Infrastructure™

Own the Intelligence
Behind Every Deal.

Audience Activator AI connects shopper intelligence, AI automation, communications, marketplace activity, trade engagement, and dealership operations into one unified platform — all governed by DealerOS, the command center behind everything.

The intelligence layer for

Identity resolutionIntent scoringAI automationUnified operations
JM
Unified shopper profile
Identity resolved · ID 8842-AA
Live
Intent score
92High · in-market
3 sources
Prime band
Live signals
  • Viewed F-150 XLT · 3rd visitnow
  • Credit app started · subprime4m
  • Income enriched · $84k HH11m
  • AutoTrader click · VDP match22m
Next best action
Route warm lead
The problem

Disconnected systems are costing you deals.

The modern dealership runs on a dozen disconnected tools. None of them share an identity, an intent signal, or a single source of truth — so opportunity leaks at every step.

Shoppers go anonymous

Across web, phone, chat, and marketplace, most in-market buyers are never identified.

One buyer, six records

The same shopper fragments into duplicates with no shared identity or context.

You rent the relationship

Third-party leads put someone else between you and your own buyer.

Reps work blind

No intent, no history, no next best action — just a name and a phone number.

CRM
Lead #4471
No source context
Website
Anonymous visitor
Unidentified
Phone
Unknown caller
Not matched
Marketplace
New inquiry
Third-party owned
Trade tool
Guest estimate
Lost on exit
Web chat
Visitor 88
No history
1 shopper · 6 disconnected records
JM
Unified shopper profile
Identity resolved · ID 8842-AA
Live
Intent score
92High · in-market
3 sources
Prime band
Live signals
  • Viewed F-150 XLT · 3rd visitnow
  • Credit app started · subprime4m
  • Income enriched · $84k HH11m
  • AutoTrader click · VDP match22m
Next best action
Route warm lead
The solution

Every signal resolves to one shopper profile.

Audience Activator AI collapses the fragmented stack into a single, living profile — identity resolved, intent scored, and every interaction connected.

Identity resolved

Super Pixel connects anonymous activity to a single, real shopper.

Intent scored

Every signal rolls up into a live, explainable intent score.

Context unified

Web, phone, chat, marketplace, and trade in one timeline.

Action decided

The platform surfaces the next best action for every profile.

The intelligence engine

Audience Activator Intelligence

The engine at the center of the platform. It ingests every signal, resolves identity, scores intent, and decides the next action — then activates it everywhere you operate.

WebPhoneChatMarketplaceTradeINTELLIGENCEResolve identityScore intentDecide actionUnified profileNext best actionActivation

Resolve

Turn anonymous traffic into known, in-market shoppers with identity resolution at the source.

Score

Real-time intent scoring across every signal, channel, and rooftop — explainable, not a black box.

Activate

Push decisions straight into products and workflows so the right action happens automatically.

The product ecosystem

One command center. Every capability.

Nothing is siloed — and nothing is sold à la carte. One software license gives you the full stack; your data powers it, with Audience Activator intelligence data available separately when you want more.

Connected capabilities

Intelligence· Resolve identity & score intentEngagement· Automate every conversationMarketplace· Own demand & trade activityBuyer & Finance· Move shoppers toward the dealRetail Platform· Tire, wheel & retail experience
Platform architecture

An infrastructure layer, not another tool.

Signals flow up from every source, through identity and intelligence, into DealerOS — the command center where every capability runs as one operating system. Nothing siloed.

01

Sources & Signals

Every touchpoint, captured

WebsitePhoneChatMarketplaceTradeCRMInventory
02

Identity & Intelligence

Resolve · score · decide

Super PixelAudience Activator IntelligenceIntent scoringUnified profile
03

DealerOS · Command Center

The unified backend — every capability, one operating system

BDC CommandAI SystemsMarket IntelAds AuditSales PhoneDealer Data CopilotSequences & tasksCRM · Inventory · Exports
The license model

One software license. Your data. Our data optional.

This is a single software and data license — not a menu of point tools. Dealers get access to the full platform for one price, bring their own data to power it, and can add Audience Activator intelligence data separately when they want more.

Renting leads & point tools

  • A separate vendor contract for every capability
  • A third party owns the buyer relationship
  • Shopper data disappears on logout
  • Data locked inside someone else's platform
  • Opaque, black-box lead scoring

One license. Full platform.

  • One software license — every product in the ecosystem
  • Your data powers the stack (CRM, DMS, pixel, feeds)
  • Audience Activator data offered separately, not required
  • Every signal retained and connected in your graph
  • One command center for every capability
Software license

One price unlocks the full Audience Activator AI stack — command center, engagement, marketplace, trade, acquisition, and finance capabilities together. No per-product upsell maze.

Data — yours or ours

Dealers run on their own CRM, DMS, pixel, and traffic data by default. Audience Activator intelligence data — intent scoring, identity resolution, enriched audiences — is offered separately when you want it layered on top.

One license, all software

DealerOS, BDC Copilot, Super Pixel, Marketplace Copilot, Trade Copilot, and every connected product — one software license, not a stack of separate contracts.

Bring your own data

Power the platform with your CRM, DMS, website traffic, marketplace feeds, and operational data — the intelligence runs on what you already have.

Our data, optional

Audience Activator intent and identity data is a separate offering when you want enriched signal beyond your first-party sources.

Own your operations

DealerOS is the command center behind everything — one backend governing every product, workflow, and rooftop.

Outcomes

Intelligence that shows up in the numbers.

When identity, intent, and activation run on one layer, performance compounds across every channel and rooftop.

0×
More in-market shoppers identified
0%
Lift in appointment set rate
0%
Faster speed-to-lead
0%
Calls captured & scored

Representative results across deploying rooftops.

More traffic becomes pipeline

Identity resolution converts anonymous visitors into known, workable opportunities.

Every rep works with full context

Intent, history, and next best action travel with the shopper into every conversation.

One source of truth across rooftops

Operations, reporting, and governance unify on a single intelligence layer.

FAQ

Common questions

How the platform is licensed, how your data fits in, and how to get started.

What is Audience Activator AI?

Audience Activator AI is dealer intelligence infrastructure — a unified platform that connects shopper identity, intent scoring, AI engagement, marketplace activity, trade workflows, and dealership operations. Everything runs through DealerOS, the command center behind the stack.

Is this one software license or separate products?

One software license unlocks the full platform — DealerOS, BDC Copilot, Super Pixel, Marketplace Copilot, Trade Copilot, Buyer Center AI, We Finance USA, and every connected capability. You are not buying a separate contract for each tool.

Do I need Audience Activator data, or can I use my own?

You bring your own data to power the platform — CRM, DMS, website traffic, marketplace feeds, and operational records. Audience Activator intent and identity data is offered separately when you want enriched signal layered on top of your first-party sources.

Who is Audience Activator AI built for?

The platform is built for automotive dealers and dealer groups that want to own their shopper intelligence, unify engagement across channels, and run operations from one command center instead of a stack of disconnected point tools.

How does Audience Activator AI connect to my CRM?

Products across the platform export structured leads, shopper context, and intent signal into your CRM workflow — including ADF/XML handoffs, verified contact capture, and desk-ready payloads from trade and marketplace flows.

How do I see the platform?

Request a demo or book a call from the homepage. We walk through your store's use case — traffic sources, BDC motion, marketplace, trade, and command-center operations — on a live walkthrough.

Dealer Intelligence Infrastructure™

Own the Intelligence Behind Every Deal.

Request a walkthrough or book time directly — see how Audience Activator AI unifies shopper intelligence, automation, and operations into one platform.

Request a demo

Tell us about your store and we'll follow up with a tailored walkthrough.

Book a call

Pick a time that works — we'll walk through the platform live.

Intent · Identity · Activation