Intelligence

Audience Activator Intelligence

AudienceCore + Intent Intelligence. One activation layer.

Audience Activator Intelligence is the central processing system for in-market shopper data — 308M+ verified profiles via AudienceCore, 100B+ weekly intent signals via Intent Intelligence, and continuous NCOA verification before audiences activate across Meta, Google, programmatic, CRM, and every product in the platform.

308M+
Verified US profiles
250B
URLs processed per week
100B+
Weekly intent signals
60%+
True match rate
AA
Intent record
Normalized · ID 8842-AA
Live
Intent score
92High · in-market
4 sources
SHA-256 export
Live signals
  • Pixel event enriched · prime bandnow
  • Segment tagged · special finance2m
  • Audience exported · Meta CAPI8m
  • CRM match · duplicate merged14m
Next best action
Push to BDC queue
The problem

Legacy data vendors rely on static lists, black-box modeling, and quarterly refreshes. Dealers need fresh intent signal, transparent sourcing, and one-click activation — not another siloed feed.

Capabilities

What Audience Activator Intelligence does

AudienceCore resolution

Resolve shoppers to 308M+ verified US profiles with 65+ data points per person, 60%+ true match rates, and 8B+ UID2 mappings for ad platform activation.

Intent Intelligence scoring

Grade behavioral intent across 28 scoring features in 6 groups — 50K+ pre-built segments and 100B+ weekly intent signals, with Grade D filtered before delivery.

Omnichannel activator

Pre-built connectors push audiences to Meta, Google Ads, programmatic DSPs, Salesforce, HubSpot, and your CRM — daily refresh, cross-platform consistency.

Transparent & compliant

SOC 2 tested, CCPA/GDPR compliant, deterministic email and phone matching — with documented data origin and opt-out on every dataset.

How it works

From signal to action

01

Ingest

Super Pixel events, offline skip-trace datasets, and opt-in records flow into one unified schema.

02

AudienceCore enrich & verify

Profiles gain 65+ attributes, continuous NCOA refresh, and deterministic email and phone matching — 95%+ database accuracy maintained.

03

Intent Intelligence score

Behavioral signals from 250B URLs processed per week are graded A–D, rescored daily, and ranked for activation.

04

Activate

Ranked audiences export to ad platforms, CRM, and DealerOS products — one login, deploy everywhere.

FAQ

Audience Activator Intelligence — common questions

Quick answers on how this capability fits your store and the wider platform.

What does Audience Activator Intelligence do?

It is the activation layer at the center of the platform — AudienceCore resolves and verifies identity (308M+ profiles, continuous NCOA refresh), Intent Intelligence scores behavioral signal (100B+ weekly intent events), and ranked audiences export to Meta, Google, programmatic, CRM, and downstream products.

What data sources does it ingest?

Super Pixel events feed the Intent Intelligence behavioral layer; AudienceCore ingests opt-in records, offline skip-trace datasets, and verification signals — normalized into one schema with geo, credit-band, and intent scoring before activation.

How is intent scoring used?

Intent Intelligence grades signals A–D across 28 features in 6 groups — Grade D filtered before delivery. Scores rank shoppers and audiences for routing into BDC Copilot, ads, CRM reactivation, and manager workflows.

Dealer Intelligence Infrastructure™

Own the Intelligence Behind Every Deal.

Request a walkthrough or book time directly — see how Audience Activator AI unifies shopper intelligence, automation, and operations into one platform.

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One license, full platform. Tell us about your business and we'll tailor the walkthrough to your priorities.

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Intent · Identity · Activation