Super Pixel
Identify 30–60% of anonymous visitors — before they submit a lead
Super Pixel is the unified tracking layer for Audience Activator — not vanity analytics. It captures high-intent dealer events, feeds the Intent Intelligence behavioral layer, resolves identity via AudienceCore, scores every shopper in real time, and pushes clean signal into ads, CRM, and BDC Copilot.
- Viewed F-150 XLT · 3rd visitnow
- Credit app started · subprime4m
- Income enriched · $84k HH11m
- AutoTrader click · VDP match22m
You spend thousands on AutoTrader, CarGurus, Google, and Facebook — but 98% of visitors leave without a lead. Standard pixels count pageviews. Super Pixel tracks the full journey, identifies who they are, and ranks the next action before your team ever cold-calls.
What Super Pixel does
Capture
High-intent events — not vanity metrics. Live journey tracking across every traffic source.
Real-time event stream
Watch journeys as they happen — VDP views, payment calculator use, trade-in tool, finance pre-approval, test drive requests, and repeat visits in a live feed.
Behavioral depth
Scroll depth, exit intent, clicks, session duration, and return visits — Intent Intelligence behavioral signals from 250B URLs processed per week, not vanity pageviews.
Dealer event taxonomy
Normalized events with VIN, stock number, trim, payment context, and source attribution from AutoTrader, CarGurus, Google Ads, Facebook, or direct.
Enrichment
AudienceCore identity resolution that reveals who is on your lot digitally.
Visitor identity resolution
AudienceCore typically matches 30–60% of anonymous visitors to verified profiles — 60%+ true match rate, 8B+ UID2 mappings, name, email, phone, and HEM — often within 15 minutes of install.
Credit & household context
Classify prime (A–C), subprime (D–F), and first-time buyer (G–H) segments — including hidden prime buyers in traffic that looks subprime.
Income & geo intelligence
Household income, net worth, homeowner status, and DMA/ZIP clustering so targeting and follow-up match who the shopper actually is.
Score & activate
Weighted intent scoring that triggers the right next step — not a raw lead dump.
Weighted intent scoring
Test drive requests (95), finance pre-approval (90), form submits (80), trade-in tool (70), and payment calculator (60) — boosted by time-on-page, return visits, and vehicle saves.
Consent-aware handoff
High-intent pixel events feed BDC Copilot with email-first, permission-aware follow-up — AI calls warm buyers; your team skips the 80% rejection rate.
Intelligence layer sync
Every event normalizes into Audience Activator Intelligence for ranked audiences, retargeting, lookalikes, and CRM-ready exports.
Deploy everywhere
One pixel core. Every ad platform. Any dealer site.
Ad platform mappings
Pre-built mappings to Google Ads conversion actions, Meta standard events, TikTok optimization events, and programmatic CDP endpoints — one data layer, all channels.
Fast implementation
Deploy via WordPress, Webflow, Shopify, GTM, or custom dealer sites. Consent Mode v2, GDPR, and CCPA patterns built in.
Closed-loop attribution
Connect pixel signal to ad spend, CRM outcomes, and marketplace traffic — see which sources produce in-market buyers, not just clicks.
Source → vehicle → intent — in real time.
Watch every customer journey as it happens. See where shoppers came from, what they viewed, and their intent level before they submit a lead.
- AutoTraderTest drive request · score 95Just now2021 Ford F-150 XLTHigh intentSeattle, WA · ID matched
- DirectFinance pre-approval · score 903s ago2019 Honda Civic SportHigh intentTacoma, WA · Prime band
- Google AdsTrade-in tool · score 708s ago2022 Toyota Camry SERising intentBellevue, WA · 3rd visit
- FacebookPayment calculator · score 6014s ago2020 Chevy Silverado LTMedium intentEverett, WA · Subprime
- CarGurusScroll depth 75% · exit intent22s agoSUVs under $20kRising intentSpokane, WA · Enriching
High-intent events score in real time — then enrich, match identity, and route into Audience Activator Intelligence and BDC Copilot. Typically 30–60% of visitors identified.
From signal to action
Install & capture
Embed the Super Pixel core on your site. High-intent events queue instantly — vehicle views, calculators, trade tools, and forms — with source and VIN context.
Resolve & enrich
Anonymous visitors match to verified profiles via AudienceCore — 60%+ true match rates, credit band, income, geo, and behavioral history on one unified shopper record.
Score & activate
Intent-weighted signal routes to BDC Copilot, ad platforms, and Audience Activator Intelligence — ranked follow-up, not hundreds of cold leads.
Connected products
Audience Activator Intelligence
The intent data engine. Cleans, enriches, scores, and segments every signal — then activates it across ads, CRM, and products.
Learn moreBDC Copilot
The complete AI BDC — voice, chat, and text. We make the cold calls; your team only talks to buyers who said yes.
Learn moreWe Finance USA
Short-term loans for down payments, negative equity, and stuck deals — white-labeled multi-lender matching with included shopper activation.
Learn moreSuper Pixel — common questions
Quick answers on how this capability fits your store and the wider platform.
What does Super Pixel track?
Super Pixel tracks high-intent dealer events — vehicle views, payment calculator, trade-in tool, finance pre-approval, test drive requests, form starts, plus behavioral signals like scroll depth, exit intent, and repeat visits. Events feed the Intent Intelligence behavioral layer with source attribution and VIN/stock context.
How is Super Pixel different from standard analytics?
Standard analytics counts pageviews. Super Pixel resolves 30–60% of anonymous visitors via AudienceCore to verified profiles, enriches them with credit band, income, and household data, and Intent Intelligence scores behavioral signal so BDC Copilot can follow up on warm buyers — not dump hundreds of cold leads on your team.
How fast does identity resolution start working?
Most deployments begin identifying visitors within about 15 minutes of install. AudienceCore match rates typically reach 30–60% depending on traffic volume, consent, and site engagement.
Which ad platforms does Super Pixel connect to?
Pre-built mappings send normalized events to Google Ads conversion actions, Meta standard events, TikTok optimization events, and programmatic CDP endpoints — plus audience exports for Meta Custom Audiences and Google Customer Match.
Does Super Pixel feed other products?
Yes. Super Pixel is the primary first-party capture layer — behavioral events feed Intent Intelligence, identity resolution runs through AudienceCore, and ranked signal powers BDC Copilot and Audience Activator Intelligence for retargeting, lookalikes, and CRM-ready exports.
Own the Intelligence
Behind Every Deal.
Request a walkthrough or book time directly — see how Audience Activator AI unifies shopper intelligence, automation, and operations into one platform.
Request a demo
One license, full platform. Tell us about your business and we'll tailor the walkthrough to your priorities.
Book a call
Pick a time that works — we'll walk through the platform live.
Intent · Identity · Activation