Traditional digital marketing strategies often fail when it comes to reaching auto loan customerswith bad credit. Broad targeting, generic keywords, and outdated personas lead to wastedspend and missed opportunities. Audience Activator changes that by identifying real-timebehavioral signals and building high-intent audience models that convert.

🎯 Step 1: Define the WHO + WHAT

Start by clearly identifying:

• WHO you’re targeting: Consumers with subprime credit
• WHAT they want: Auto loan approval

Audience Activator doesn’t guess based on demographics. It uses behavioral intent to findin-market shoppers. You define the goal — the system reveals the audience patterns that matchit.

🔍 Step 2: Choose the Right Lens

Audience Activator organizes user behavior across six distinct lenses:

• Brand – Known companies (e.g., Credit Karma)
• Product – Specific tools (e.g., Soft Credit Pull)
• Function – Capabilities (e.g., Income Verification API)
• Service – Delivery method (e.g., Preapproval via SMS)
• Solution – Problem-solving triggers (e.g., Auto Loan Rejection)
• Event – Timed behavior (e.g., Credit Check Trigger)

For this use case, the Solution lens is ideal — you’re addressing a financing roadblock causedby poor credit.

🧠 Step 3: Build a High-Signal Custom Model

Skip the fluff. Use our framework to define a precise model:

• Problem: Denied auto loans due to poor credit
• Leverage: Platforms that enable subprime auto approvals
• Application: Match systems using verified income or rental history
• Segmentation: Consumers recently declined by Tier 1 lenders, who are now browsingdealership financing options
• ITY: No hype, no titles — just real-time behavior

Example Segment Model:

“Auto loan prequalification systems that connect subprime borrowers with lenders usingalternative data like income verification and rental history. Commonly activated after Tier 1denials by consumers browsing dealership financing pages.”

🗂 Step 4: Filter for Precision

Audience Activator lets you zero in with hyper-targeted filters:

• Behavioral – Recent credit checks, loan application attempts
• Technographic – Browsing third-party financing tools
• Event-based – Opened rejection emails or preapproval offers

These filters tighten your audience, delivering ad-ready, email-ready, and outbound-ready listsof live, in-market shoppers.

💬 Step 5: Launch with Zero-Noise Messaging

Once your segments are built, create frictionless messaging.

“Not every lender sees your story. We do. Prequalify today with no impact on yourscore—instant decisions. Real approvals. Drive tomorrow.”

No generic personas. No irrelevant fluff. Just laser-focused messaging that moves peopletoward action.

Final Thoughts

Winning in subprime auto financing isn’t about guessing who needs help — it’s aboutrecognizing behavior that signals need, intent, and urgency. With Audience Activator, youdon’t waste time on broad audiences or stale data. You activate real buyers at the right time,with the right message.