Most tire shoppers don’t start with a phone call — they start with a search.

“New tires near me.”
“Best tire shop in [city].”
“Wheel upgrade deals.”

What happens next is a race. Will they end up at a national chain, or will they walk through your door?

Thanks to intent data and the Audience Activator Super Pixel, independent tire and wheel stores now have access to the same advanced targeting tools used by national retailers — and they’re surprisingly easy to use.

🔍 What’s Intent Data (and Why Should You Care)?

Intent data tracks the real behavior of people in your area who are actively:

• Shopping for tires or wheels online
• Comparing prices across local service centers
• Searching for install options that fit their vehicle and schedule

Instead of paying to advertise to everyone, you target only those already researching tires — often just days away from buying.

📌 The Super Pixel: Your Website’s Hidden Sales Engine

Most tire shop websites are passive. They display products but forget who visited.

The Super Pixel changes that. Once installed on your site, it watches for:

• Which tire sizes or brands someone browsed
• Whether they filtered by “same-day install” or “budget options”
• If they searched from a mobile device near your shop
• Who bounced without booking

That behavior becomes your retargeting signal — automatically re-engaging high-intent visitors with personalized, local ads.

🔁 Real Journey: From Tire Search to Appointment Booked

Let’s walk through it:

1. A driver searches “affordable tires near me” on their phone.
2. They land on your website, explore a few models, and check install times.
3. They leave without converting.
4. Later, they see this ad
   • “Still comparing tires? Get same-day install in [Town Name] — no wait list.”
5. They click, return, and schedule an appointment.

You didn’t target every driver in your city — just the ones already shopping.

📊 Smarter Ads, Smaller Budget, Bigger Results

This strategy doesn’t just reduce wasted ad spend. It amplifies return:

• You only advertise to people with proven tire-buying intent
• You match ads to behavior: wheels vs. snow tires vs. same-day install
• You stay visible during the crucial decision window — usually 3–5 days

In pilot campaigns, tire shops using this method saw 2–3x higher booking rates from retargeting vs. general awareness ads.

✅ What You Need to Start

No tech team required. Here’s the fast path:

• Install the Super Pixel (takes minutes)
• Segment your audience: recent tire or wheel visitors, within ZIP range
• Launch dynamic ads: “Still thinking about those wheels?”

Audience Activator handles the heavy lifting — you just handle the installs.

Final Word

Your next customer is already searching. The only question is whether you’ll be the shop they see before they decide.

Intent data + precision targeting makes sure the answer is “yes.”